Unlike the complexity of that on-premise implemented and managed software, SaaS was supposed to be simpler for customers to use and pay for. Traditionally, software was sold as a license along with a maintenance contract that ensured deep upfront revenues and a continuous stream of income.
Our Sales and Marketing costs are killing us.įor years, subscription-based pricing popularized by Software-as-a-Service (SaaS) startups has been pitched to us as a way of reducing S&M costs. But it is not getting better, and it’s time to call out our collective dirty little secret.
We all know the story the past few months: it’s really bad right now, but don’t worry, everything will get better in time. I’m with my friend Edgar, and we are looking for evidence of the increasing S&M problem among the denizens of America’s startup capital. It’s a Friday night, and I am on the prowl.
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